Team Idea
MSMEs selling across multiple channels such as marketplaces, Instagram, and WhatsApp often struggle to maintain a consistent brand voice when crafting product descriptions for each platform. While existing generative AI tools can produce text, the resulting tone and style often fluctuate with each use, leading to inconsistent brand identity across channels.
This project develops a fine-tuned model that takes a single input (product photo plus brief specifications) and generates tailored product descriptions SEO-heavy for marketplaces, hook and CTA driven for Instagram, and concise yet personal for WhatsApp, while upholding a unified brand voice across all three. The model is trained using GRPO on AMD MI300X hardware, employing a reward signal that explicitly measures brand voice consistency across output variants, rather than focusing solely on adherence to platform-specific formatting.
Team Members
Unknown Hacker
ikfanputramaesrudwipradana31577
Submission
Submission draft in progress