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VYRA: Adaptive Brand Experience Engine
Brands write one message and hope it lands. VYRA writes a different one for every audience, lets each viewer steer their own story, and refuses to ship anything it cannot back with a fact. How it works: you enter one campaign brief, a few audiences, and the facts you can prove. VYRA builds a shared creative strategy and visual identity, then writes a distinct headline, message, call to action and branching interactive story for each audience, with generated hero and scene images. In our demo, Zenith Cold Brew becomes a performance story for Night-Shift Coders and a sustainability gifting story for Eco-Conscious Gifters, from the same three verified facts. Quality control is built in. Fixed rules catch unsupported claims, numbers that are not in the brief, unapproved discounts and sensitive targeting. An Evolus agent with a brand knowledge library reviews every output and must quote the exact text for each finding. The Evolus Sentiment AI Tool checks tone. Google Gemma translates each experience, and a guard flags any number that changes. A human edits, regenerates and approves; "Ready" is only advice. Technology: an open model served on AMD infrastructure (DeepSeek-V4-Flash through the AMD Token Factory) writes the strategy and every experience. Gemma-4-31B-IT translates. Evolus provides the agent, knowledge library and Sentiment tool through its API. Images come from FLUX on Cloudflare Workers AI. Cost and buyers: one audience experience takes about a minute, and a full two-audience campaign used about 17,500 tokens across 19 AI calls. D2C brands, agencies and regional marketing teams would pay to launch every audience and language from one brief.
18 Oct 2026
